Ali Wing is the CEO of Oobli, a company that is revolutionizing the way we consume sugar.
About The Guest(s):
Ali Wing is the CEO of Oobli, a company that is revolutionizing the way we consume sugar. With a background in consumer commercial leadership, Ali is passionate about finding innovative solutions to tackle the global health crisis caused by excessive sugar consumption.
Summary:
Ali Wing, CEO of Oobli, discusses the impact of sugar on our bodies and the rise of metabolic disorders such as obesity and diabetes. She explains that while sugar is a biological necessity and humans are wired to crave it, our modern food supply has made it excessively abundant, leading to health problems. Ali introduces the concept of sweet proteins, which mimic the taste of sugar but are actually proteins. Oobli uses fermentation technology to produce these sweet proteins, offering a healthier alternative to sugar. The company aims to rehabilitate existing foods by replacing sugar with sweet proteins, providing a solution to the global health crisis.
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